Close-up of white, textured fabric with soft folds and subtle sheen.

All About The Fit

Discover the comfort and support your body deserves.

How it works

Traditional tapes can be too loose or too tight depending on how hard you pull. The Fitter removes the margin of error by providing a consistent, wearable experience that simulates how a real bra band interacts with your ribcage. Your ribcage expands when you breathe, and your bra should too. The Fitter allows you to test band tightness during full inhalation, ensuring your chosen size is as comfortable during a deep breath as it is while resting.

The Fitter is designed to lay evenly around the fullest part of your bust without "squishing" your breast. By wearing the device, The Fitter ensures your bra size supports your natural curves rather than flattening them, preserving your best silhouette.

The "Reading Window" Precision. Eliminate the guesswork of overlapping tape. By inserting the band into the adjustable sliding closure, you create a dedicated "reading window" that frames your measurement perfectly for an unmistakable result.

Choose Your Mode: Support vs. Comfort. Why settle for one fit when your needs may change? The Fitter sizing charts provide both a "Support Size" for a secure lift and a "Comfort Size" for those days when you want a more relaxed, gentle feel.

You deserve to feel good in your skin. With The Fitter, you can choose exactly how comfortable your size will feel by testing how tight the band measurement feels around your ribcage directly under the bust. Eliminate the "End-of-Day" Ache and stop counting down the minutes until you can take your bra off. By finding your most comfortable ribcage tension, you can enjoy a fit that feels just as good at 6 PM as it did at 8 AM.

The Fitter is tailored to your unique shape. Every woman is built differently, and The Fitter celebrates that. It accounts for your unique body shape and gives you a road map to complement your specific anatomy.

Get a custom fit with bra style recommendations tailored specifically to different breast shapes, ensuring every bra you buy looks as good as it feels.

Ensure your bra never lets you down. You can customize your support level by adjusting how high The Fitter stays in place around your ribcage under your bust to find your perfect, secure band size.

The Fitter fixes the rider syndrome. An uneven bra with the band riding up the back is an unsupported bra. The Fitter is designed to be easily leveled around your ribcage, giving you a bra size with a balanced foundation that ensures your bra's weight is distributed exactly as intended.

There is a unique power in knowing you are wearing the correct size. The Fitter boosts your daily confidence by eliminating the self-consciousness of a poorly fitting bra and replacing it with a perfect silhouette.

Your body is personal, and your fitting should be too. Enjoy a dignified, private experience that puts you in charge of your own measurements without any outside pressure.

Your body changes, and The Fitter is there for you. Use it whenever you feel your fit shifting to ensure you are always wearing the size that provides maximum comfort and support.

The right bra size is the secret ingredient to a great outfit. Use The Fitter to ensure a smooth, lifted silhouette that makes everything from t-shirts to evening gowns hang flawlessly on your frame.

The structure of your foundation can influence your look. The right bra size lifts your bust to its natural position, creating more space between your waist and your chest. This instantly makes your torso look longer, leaner, and more defined.

Clothes That Actually Fit. Most "fit issues" with shirts and dresses are actually bra issues. When you’re in the correct size, buttons stop gaping, necklines lay flat, and fabric drapes smoothly without pulling or bunching.

Discover the benefits of owning The Fitter

Potential Benefits of Wearing the Correct Bra Size

*Results may vary

THE FITTER

  • Look instantly slimmer. A properly fitted bra will lift and encapsulate the breast tissue. This may not only give a firmer look to your bust, but can also elongate your waistline, leaving the illusion of a slimmer look.

  • Look better in outfits. A properly fitted bra will provide a better foundation for your clothes to show off your figure. Clothes may lay smoother without the unnecessary distractions of bulging or sagging.

  • Look better naked. Being properly supported may improve the firmness and shape of your breasts. Lifting the breast tissue may reduce the stretching of the skin which can reduce the appearance of stretch marks.

  •  Life is more comfortable. Wearing the right size bra can make your day a lot more enjoyable. The comfort and support from a properly fitted bra can enhance your mood and make everyday tasks easier.

  • Improves posture. The support of a properly fitted bra reduces the need to lean forward because of imbalanced weight distribution. The bra straps can help keep the shoulders from rounding forward and good support will make the breasts feel lighter, making it easier to stand tall.

  •  Improves hygiene. Sweat and bacteria can accumulate under the breast tissue leading to foul odors and/or skin irritation. A properly fitted bra will lift the breasts from the base of the ribcage, allowing for better aeration under the bust, reducing the likelihood of sweat accumulation from occurring.

  •   Improves activity level. Having a properly fitted bra helps reduce breast pain when engaging in activities where breasts may bounce. Range of motion can also increase if the bra is less constricting while remaining supportive.

  •   Boost confidence. Ill-fitting bras can cause an unflattering appearance which can make you feel self-conscious. Having your breasts properly lifted can help you look and feel better which may boost your confidence.

  •   Bras last longer. Wearing the correct size can decrease unnecessary tension on the bra. If a bra size is too small, the bra can stretch out prematurely.

Signs of an Incorrect Bra Size

Illustration of a woman's chest and shoulders wearing a bra, with a red arrow pointing to her left shoulder.

The Double Bubble

Spillage out of the top of the cup. The cup cuts into the breast tissue creating a quad boob effect. The Double Bubble appears when the cups are too small.

Line drawing of a woman's upper body in a bra with an arrow pointing to her shoulder.

The Shoulder Diggers

Straps dig into the shoulders leaving indentations or marks. The Shoulder Diggers appear when the band is too big and the majority of the support comes from the straps instead of the band.

Line drawing of a person wearing a bra with a red arrow pointing to the underbust area.

The Great Escape

Spillage out of the bottom of the bra. Especially present when lifting the arms. The Great Escape appears when the band is too big.

Line drawing of a woman's upper torso and arms, with a red arrow indicating a movement or direction on the upper arm.

The Side Boob

Breast comes out of the side of the bra and wires dig into the breast tissue under the arm. The Side Boob appears when the cups are too small.

Line drawing of a person wearing a backpack with a red arrow indicating the direction upward.

The Rider

The bra band is riding up the back instead of sitting evenly around the ribcage. The Rider appears when the band is too big.

Line drawing of a woman wearing a bra with a red arrow pointing to the cleavage area.

The Push Away

The center gore of the bra does not lie flat against the chest wall. The push away occurs when the cups are too small.

Line drawing of a woman’s upper body wearing a bra, with an arrow pointing to her shoulder area.

The Gap Attack

Gapping in the cup instead of the cup laying flush against the breast. The Gap Attack appears when the cups are too big.

Illustration of a person's torso showing breast support with arrows indicating upward motion.

The Suffocater

The band digs in and constricts diaphragm expansion leaving the skin irritated. The Suffocater occurs when the band is too small.

Possible Consequences of Wearing an Incorrect Bra Size

A woman holding her side with a pained expression, indicating discomfort or pain, in a light-colored top and jeans.

Due to the constrictions of an ill-fitting bra, the breast can become tender and sore. Wires can dig into the breast causing pain and discomfort. Constricting band sizes can cause rib cage discomfort throughout the day.

Breast and rib cage pain

Close-up of a woman wearing a beige bra, showing her shoulder, upper arm, and partial chest against a plain gray background.

Lack of proper support, due to an ill-fitting bra, can lead to premature sagging of the breast tissue.

Premature Sagging

A woman with long, wavy brown hair wearing a mauve bra and high-waisted blue jeans, standing indoors in a relaxed pose.

Due to the weight of breasts, lack of proper support can cause the shoulders to round and the back to hunch over. Over time bad posture can become more severe if not corrected.

Bad Posture

A woman in a black bra holding her head with a pained or distressed expression.

The constraints of an ill-fitting bra can lead to muscle tension causing headaches.

Headaches

A woman in a blue lace bra holding her shoulder, appearing to be in discomfort or pain.

Due to the lack of support from an ill-fitting bra, the weight of breasts can cause strain on the neck and back. This is especially present in larger breast sizes.

Neck and Back Pain

Close-up of a woman wearing a light blue lace bra with a red sunburn line on her side.

The friction of an ill-fitting bra can cause skin irritation around the rib cage and under the breasts.

Skin Irritations

Close-up of a woman's shoulder and upper back showing red skin irritation likely from a sunburn.

If there is not enough band support in a bra, the straps will bear the brunt of supporting the weight of the breasts. This can result in shoulder indentations and discomfort.

Shoulder pain and indentations

Close-up of a woman's cleavage wearing a light pink top.

Unsupported breast tissue can can cause the skin to stretch leading to stretch marks.

Stretch Marks