Close-up of white, textured fabric with soft folds and subtle sheen.

All About The Fit

Discover the comfort and support your body deserves.

Potential Benefits of Wearing the Correct Bra Size

*Results may vary

THE FITTER

Look instantly slimmer. A properly fitted bra will lift and encapsulate the breast tissue. This may not only give a firmer look to your bust, but can also elongate your waistline, leaving the illusion of a slimmer look.

Look better in outfits. A properly fitted bra will provide a better foundation for your clothes to show off your figure. Clothes may lay smoother without the unnecessary distractions of bulging or sagging.
Look better naked. Being properly supported may improve the firmness and shape of your breasts. Lifting the breast tissue may reduce the stretching of the skin which can reduce the appearance of stretch marks.
Life is more comfortable. Wearing the right size bra can make your day a lot more enjoyable. The comfort and support from a properly fitted bra can enhance your mood and make everyday tasks easier.
Improves posture. The support of a properly fitted bra reduces the need to lean forward because of imbalanced weight distribution. The bra straps can help keep the shoulders from rounding forward and good support will make the breasts feel lighter, making it easier to stand tall.
Improves hygiene. Sweat and bacteria can accumulate under the breast tissue leading to foul odors and/or skin irritation. A properly fitted bra will lift the breasts from the base of the ribcage, allowing for better aeration under the bust, reducing the likelihood of sweat accumulation from occurring.
Improves activity level. Having a properly fitted bra helps reduce breast pain when engaging in activities where breasts may bounce. Range of motion can also increase if the bra is less constricting while remaining supportive.
Boost confidence. Ill-fitting bras can cause an unflattering appearance which can make you feel self-conscious. Having your breasts properly lifted can help you look and feel better which may boost your confidence.
Bras last longer. Wearing the correct size can decrease unnecessary tension on the bra. If a bra size is too small, the bra can stretch out prematurely.

Signs of an Incorrect Bra Size

Illustration of a woman's chest and shoulders wearing a bra, with a red arrow pointing to her left shoulder.

The Double Bubble

Spillage out of the top of the cup. The cup cuts into the breast tissue creating a quad boob effect. The Double Bubble appears when the cups are too small.

Line drawing of a woman's upper body in a bra with an arrow pointing to her shoulder.

The Shoulder Diggers

Straps dig into the shoulders leaving indentations or marks. The Shoulder Diggers appear when the band is too big and the majority of the support comes from the straps instead of the band.

Line drawing of a person wearing a bra with a red arrow pointing to the underbust area.

The Great Escape

Spillage out of the bottom of the bra. Especially present when lifting the arms. The Great Escape appears when the band is too big.

Line drawing of a woman's upper torso and arms, with a red arrow indicating a movement or direction on the upper arm.

The Side Boob

Breast comes out of the side of the bra and wires dig into the breast tissue under the arm. The Side Boob appears when the cups are too small.

Line drawing of a person wearing a backpack with a red arrow indicating the direction upward.

The Rider

The bra band is riding up the back instead of sitting evenly around the ribcage. The Rider appears when the band is too big.

Line drawing of a woman wearing a bra with a red arrow pointing to the cleavage area.

The Push Away

The center gore of the bra does not lie flat against the chest wall. The push away occurs when the cups are too small.

Line drawing of a woman’s upper body wearing a bra, with an arrow pointing to her shoulder area.

The Gap Attack

Gapping in the cup instead of the cup laying flush against the breast. The Gap Attack appears when the cups are too big.

Illustration of a person's torso showing breast support with arrows indicating upward motion.

The Suffocater

The band digs in and constricts diaphragm expansion leaving the skin irritated. The Suffocater occurs when the band is too small.

Possible Consequences of Wearing an Incorrect Bra Size

A woman holding her side with a pained expression, indicating discomfort or pain, in a light-colored top and jeans.

Due to the constrictions of an ill-fitting bra, the breast can become tender and sore. Wires can dig into the breast causing pain and discomfort. Constricting band sizes can cause rib cage discomfort throughout the day.

Breast and rib cage pain

Close-up of a woman wearing a beige bra, showing her shoulder, upper arm, and partial chest against a plain gray background.

Lack of proper support, due to an ill-fitting bra, can lead to premature sagging of the breast tissue.

Premature Sagging

A woman with long, wavy brown hair wearing a mauve bra and high-waisted blue jeans, standing indoors in a relaxed pose.

Due to the weight of breasts, lack of proper support can cause the shoulders to round and the back to hunch over. Over time bad posture can become more severe if not corrected.

Bad Posture

A woman in a black bra holding her head with a pained or distressed expression.

The constraints of an ill-fitting bra can lead to muscle tension causing headaches.

Headaches

A woman in a blue lace bra holding her shoulder, appearing to be in discomfort or pain.

Due to the lack of support from an ill-fitting bra, the weight of breasts can cause strain on the neck and back. This is especially present in larger breast sizes.

Neck and Back Pain

Close-up of a woman wearing a light blue lace bra with a red sunburn line on her side.

The friction of an ill-fitting bra can cause skin irritation around the rib cage and under the breasts.

Skin Irritations

Close-up of a woman's shoulder and upper back showing red skin irritation likely from a sunburn.

If there is not enough band support in a bra, the straps will bear the brunt of supporting the weight of the breasts. This can result in shoulder indentations and discomfort.

Shoulder pain and indentations

Close-up of a woman's cleavage wearing a light pink top.

Unsupported breast tissue can can cause the skin to stretch leading to stretch marks.